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📧 Weekly Email Performance Report

Copy Posse · Jun 24, 2026 – Jul 8, 2026 · 11 main sends + 9 program
Live Data
Generated Jul 9, 2026
Fetching broadcast data from Kit…
⚠ Could not load data: Failed to fetch
ℹ️ 23 test sends excluded (description contains "test" or fewer than 8 recipients).
📋 List size & new subscribers — live from Kit
Total Subscribers
New Subscribers
in period · live from Kit
348
Unsubscribes
period total
Net New
new − unsubs (period)
11
Broadcasts Sent
34.6%
Avg Open Rate
1.86%
Avg Click Rate
5.1%
Avg CTOR
0.101%
Unsub Rate
4,987
Total Clicks
vs 90-day benchmark
OR
34.6% WATCH
|
CR
1.86% WATCH
|
CTOR
5.1% BELOW
| 9/11 sends beat 90-day OR benchmark
Main List Sends
11 sends
DateSubjectCategory RecipientsOpen RateClick Rate CTORClicksUnsubs
Wed, Jul 8
Instagram DM strategy = 💰💰💰
I don’t automate much in my business. But when I do…. 🤭
General 45,223 33.0% 1.20% 3.6% 544 51
Tue, Jul 7
Successful freelancers know this 🤓
Hate chasing clients?
Sunday Celebration 29,869 7.3% 0.54% 7.4% 160 7
Sun, Jul 5
Tired of one-off projects?
I’ve got something for you.
Sunday Celebration 45,204 34.7% 1.06% 3.1% 480 49
Fri, Jul 3
The future of marketing is wild
Here is what’s happening in the Posseverse this month.
Posseverse 45,227 27.3% 0.80% 2.9% 1,330 31
Wed, Jul 1
5 major marketing trends to watch 👀
What is going on?
General 45,039 35.9% 1.36% 3.8% 611 55
Mon, Jun 29
[Last Day] Doors close tonight.
This is for the real ones.
REIGN 1,887 46.4% 9.17% 19.8% 173 1
Sun, Jun 28
Embarrassing confession 🫣
Uggggghhh.
REIGN 837 43.7% 1.08% 2.5% 11 1
Sun, Jun 28
“I heard that copywriting is very crowded”
Less work and more competition? Here’s the truth…
Sunday Celebration 44,108 36.7% 1.13% 3.1% 969 57
Sat, Jun 27
Final call ⏰
Who’s in the room?
General 39,214 35.5% 0.28% 0.8% 157 54
Fri, Jun 26
Email marketers are OBSESSED with this
inboxes changed how they monitor for spam
General 44,912 36.5% 0.72% 2.0% 448 41
Thu, Jun 25
Reign Applications close soon 👑
Everything you need to know.
REIGN 1,946 43.2% 3.08% 7.1% 104 1
Program Sends
9 sends Spark, REIGNMAKERS — not included in main averages
DateSubjectProgram RecipientsOpen RateClick Rate CTORUnsubs
Wed, Jul 8
[Spark] Marketing workshop tomorrow
Good Copy vs Great Copy
Spark 118 50.9% 0.85% 1.7% 1 0
Tue, Jul 7
[Spark Roadmap] This GIF sums it all up 😂
LFG
Spark 187 71.1% 0.53% 0.7% 1 0
Tue, Jul 7
[Reign] Social Media In 2026 👑
Live masterclass tomorrow.
REIGNMAKERS 24 79.2% 12.50% 15.8% 4 0
Thu, Jul 2
[Spark Roadmap] 2 months already?! 🤯
We’re only just getting started.
Spark 187 73.3% 1.07% 1.5% 2 0
Thu, Jul 2
[Spark] Live training starting soon…
Don’t miss it.
Spark 120 55.8% 4.17% 7.5% 5 0
Wed, Jul 1
[Spark] July Inside Spark
What's happening this month...
Spark 120 57.5% 2.50% 4.3% 3 0
Wed, Jul 1
[Reign] July Inside Reign 👑
What's happening this month...
REIGNMAKERS 24 83.3% 4.17% 5.0% 1 0
Mon, Jun 29
[Last Call] Are you a Reignmaker? 👑
Page closing.
REIGNMAKERS 204 87.8% 76.47% 87.1% 156 0
Thu, Jun 25
[Spark] Live call with Alex starting soon…
You ready?
Spark 122 51.6% 4.92% 9.5% 6 0
Open Rate by Broadcast
Instagram DM strategy = 💰💰💰
33.0%
General
Successful freelancers know this 🤓
7.3%
Sunday Celebration
Tired of one-off projects?
34.7%
Sunday Celebration
The future of marketing is wild
27.3%
Posseverse
5 major marketing trends to watch 👀
35.9%
General
[Last Day] Doors close tonight.
46.4%
REIGN
Embarrassing confession 🫣
43.7%
REIGN
“I heard that copywriting is very crow…
36.7%
Sunday Celebration
Final call ⏰
35.5%
General
Email marketers are OBSESSED with this
36.5%
General
Reign Applications close soon 👑
43.2%
REIGN
— 90-day BM (32.87%)
Click Rate by Broadcast
Instagram DM strategy = 💰💰💰
1.20%
General
Successful freelancers know this 🤓
0.54%
Sunday Celebration
Tired of one-off projects?
1.06%
Sunday Celebration
The future of marketing is wild
0.80%
Posseverse
5 major marketing trends to watch 👀
1.36%
General
[Last Day] Doors close tonight.
9.17%
REIGN
Embarrassing confession 🫣
1.08%
REIGN
“I heard that copywriting is very crow…
1.13%
Sunday Celebration
Final call ⏰
0.28%
General
Email marketers are OBSESSED with this
0.72%
General
Reign Applications close soon 👑
3.08%
REIGN
— 90-day BM (0.81%)
CTOR by Broadcast
Instagram DM strategy = 💰💰💰
3.6%
General
Successful freelancers know this 🤓
7.4%
Sunday Celebration
Tired of one-off projects?
3.1%
Sunday Celebration
The future of marketing is wild
2.9%
Posseverse
5 major marketing trends to watch 👀
3.8%
General
[Last Day] Doors close tonight.
19.8%
REIGN
Embarrassing confession 🫣
2.5%
REIGN
“I heard that copywriting is very crow…
3.1%
Sunday Celebration
Final call ⏰
0.8%
General
Email marketers are OBSESSED with this
2.0%
General
Reign Applications close soon 👑
7.1%
REIGN
— Target (8%)
🏆
Best Open Rate
46.4%
[Last Day] Doors close tonight. · Mon, Jun 29
🖱️
Best Click Rate
9.17%
[Last Day] Doors close tonight. · Mon, Jun 29
📬
Most Total Clicks
1,330 clicks
0.80% CR · The future of marketing is wild
📉
Lowest Open Rate
7.3%
Successful freelancers know this 🤓 · Tue, Jul 7
⚠️
Most Unsubs
57 unsubs
“I heard that copywriting is very crowded” · Sun, Jun 28
📊
Beat Benchmark OR
9 of 11
82% of sends beat 32.87% benchmark
Hit CR Target (≥2%)
2 of 11
18% of sends hit the 2% click rate target
👁️
Preview Text Coverage
100%
11/11 sends have preview text
📈
Avg CTOR
5.1%
Target: ≥8%. ⚠ Watch
Subject Length vs Performance
Length Group# SendsAvg ORAvg CRAvg CTOR
Short (<40 chars) 10 34.3% 1.93% 5.3%
Medium (40–70 chars) 1 36.7% 1.13% 3.1%
Preview Text Coverage
Preview Text# SendsAvg ORAvg CRAvg CTOR
With Preview Text 11 34.6% 1.86% 5.1%
Subject Line Type Performance
Subject Type# SendsAvg ORAvg CRAvg CTORSignal
Urgency 1 46.4% 9.17% 19.8% ✓ Hits target
Emojis 4 31.8% 1.48% 5.2% Watch
Numerical 1 35.9% 1.36% 3.8% Watch
Question 1 34.7% 1.06% 3.1% Watch
Other 4 34.0% 0.73% 2.2% Below target
🏆 Top 10 by Click Rate
SubjectORCRCTOR
[Last Day] Doors close tonight. 46.4% 9.17% 19.8%
Reign Applications close soon 👑 43.2% 3.08% 7.1%
5 major marketing trends to watch 👀 35.9% 1.36% 3.8%
Instagram DM strategy = 💰💰💰 33.0% 1.20% 3.6%
“I heard that copywriting is very crowded” 36.7% 1.13% 3.1%
Embarrassing confession 🫣 43.7% 1.08% 2.5%
Tired of one-off projects? 34.7% 1.06% 3.1%
The future of marketing is wild 27.3% 0.80% 2.9%
Email marketers are OBSESSED with this 36.5% 0.72% 2.0%
Successful freelancers know this 🤓 7.3% 0.54% 7.4%
📉 Bottom 10 by Click Rate
SubjectORCRCTOR
Final call ⏰ 35.5% 0.28% 0.8%
Successful freelancers know this 🤓 7.3% 0.54% 7.4%
Email marketers are OBSESSED with this 36.5% 0.72% 2.0%
The future of marketing is wild 27.3% 0.80% 2.9%
Tired of one-off projects? 34.7% 1.06% 3.1%
Embarrassing confession 🫣 43.7% 1.08% 2.5%
“I heard that copywriting is very crowded” 36.7% 1.13% 3.1%
Instagram DM strategy = 💰💰💰 33.0% 1.20% 3.6%
5 major marketing trends to watch 👀 35.9% 1.36% 3.8%
Reign Applications close soon 👑 43.2% 3.08% 7.1%
ℹ️ Send day analysis uses the send_at timestamp from Kit (converted to Pacific Time). This reflects scheduled send time — verify against Kit dashboard for confirmed delivery times.
Day (PT)# SendsAvg ORAvg CRAvg CTORAvg Unsub RateSignal
Monday 1 46.4% 9.17% 19.8% 0.053% Directional only
Tuesday 1 7.3% 0.54% 7.4% 0.023% Directional only
Wednesday 2 34.4% 1.28% 3.7% 0.117% Directional only
Thursday 1 43.2% 3.08% 7.1% 0.051% Directional only
Friday 2 31.9% 0.76% 2.5% 0.080% Directional only
Saturday 1 35.5% 0.28% 0.8% 0.138% Directional only
Sunday 3 38.4% 1.09% 2.9% 0.119% Weak day
Sunday Celebration
Sun, Jul 5
Variant A
Tired of one-off projects?
34.7%
Open Rate
1.06%
Click Rate
3.1%
CTOR
45,204
Recipients
49
Unsubs
WINNER (CR)
Variant B
“I heard that copywriting is very crowded”
36.7%
Open Rate
1.13%
Click Rate
3.1%
CTOR
44,108
Recipients
57
Unsubs
Variant C
Successful freelancers know this 🤓
7.3%
Open Rate
0.54%
Click Rate
7.4%
CTOR
29,869
Recipients
7
Unsubs
Do This Week
Maintain open rate momentum — avg OR 34.6% is above the 32.87% benchmark
Next 30 Days
Click rate (1.86%) is below the 2% target — audit CTAs and email body copy in recent sends inside Kit
CTOR (5.1%) is below the 8% target — if people open but don't click, the email body or CTA placement needs work
Run a Kit A/B test on subject line type: try a Numerical subject ("7 ways to…") vs. your current style and track CTOR
Conduct a manual audit of email elements (banner, CTA color, PS message) inside the Kit dashboard — these can't be assessed from data alone
Next 90 Days
Build a quarterly send day experiment: test at least 3 different days and track open AND click rates for 8+ sends per day before drawing conclusions
Set up a regular list health snapshot run to track subscriber growth vs. churn over time
Keep Doing (Ongoing)
Filter all reporting to exclude test sends (description contains "test" or <8 recipients)
Review top 10 / bottom 10 performers each period and look for subject line patterns
Check CTOR ≥8%, CR ≥2%, OR ≥35% benchmarks every send period